A path on a floating island leading product boxes from a storefront through light gates to a glowing checkout arch

Conversion rate optimisation in Qatar

Visits but no orders? Find the leak.

We find where buyers leave your online store, then fix product pages, cart and checkout in order, so the visits you already pay for turn into orders.

Starts with
Tracking you can trust
Works on
Product pages, cart and checkout
Platforms
Shopify and WooCommerce
Proof
+89%conversion rate at The Garden Centre, 0.42% to 0.78%, six months after launch

The problem

Visitors arrive, but they do not buy.

  1. The problem

    You pay for traffic, and most visitors leave before checkout.

  2. How it feels

    It feels like the ads are failing, but the leak is often inside the online store.

  3. Why it matters

    The visits you have already paid for deserve a journey that works.

A storefront on a floating island whose path of light leaks away through a crack before the checkout arch

How we help

We find the leak, then fix it in order.

Tracking first, then product pages, cart and checkout, measured against a baseline.

  • +89% conversion rate at The Garden Centre, from 0.42% to 0.78%.
  • $22K+ in blocked sales uncovered at Overdrive Watches.
  • Shopify and WooCommerce online stores.
The Garden Centre product page after the rebuild, full length
The Garden Centre, after
Overdrive Watches product page and checkout, before and after the redesign
Overdrive Watches, checkout review

The plan

Three steps to more orders from the same visits.

  1. 1Tell us where it hurts

    Your online store, your traffic and where you think buyers leave.

  2. 2We find the leak

    We confirm tracking and follow buyers from landing page to payment.

  3. 3We fix it in order

    Biggest leak first. You approve each change, and we measure it against the baseline.

Tell us about your online store

Conversion optimisation is part of our e-commerce design and development service.

What is included

  • Funnel diagnosisWhere buyers drop out, from first page to payment, measured on tracking you can trust.
  • Product pagesContent, images, offers and the answers a buyer needs before ordering.
  • Cart and checkoutPayments, delivery costs, extra steps and mobile friction, with the checkout tested before launch.
  • Trust and proofReviews, policies and contact routes placed where buyers hesitate.

Five steps, in the same order every time.

Each step ends with something you can check against the baseline.

  1. 01

    Measure The baseline

    What happens
    We confirm tracking and record where the online store stands today.
    You receive
    A baseline you trust.
  2. 02

    Find The leak

    What happens
    We follow buyers from landing page to payment and find where most of them leave.
    You receive
    A ranked list of leaks.
  3. 03

    Fix In order

    What happens
    We fix the biggest leak first, from tracking and speed up to checkout and trust.
    You receive
    Changes you approve before release.
  4. 04

    Test Checkout

    What happens
    We test the checkout before each change goes live.
    You receive
    A checkout ready for release.
  5. 05

    Report Against the baseline

    What happens
    We report the change in conversion rate and orders against the starting point.
    You receive
    A clear before and after.

Two online stores, two different leaks.

Both were fixed in the same order: tracking first, then the steps where buyers left.

Shopify, Qatar

The Garden Centre

Conversion rate, 0.42% to 0.78%
+89%
Gross sales
+573%
Total orders
+638%

Six months after launch, compared with the pre-optimisation baseline. No increase in ad spend.

Read the case study
Before
The Garden Centre homepage before the rebuild
After
The Garden Centre homepage after the rebuild

WooCommerce

Overdrive Watches

Added to carts in a two-week test
$382K
Bought in the same two weeks
$8.45K
In blocked sales uncovered
$22K+

Buyers were filling carts and the payment step was blocking the sale. Cart value is the value of products added to carts, not revenue.

Read the case study
Overdrive Watches product page and checkout, before and after the redesign

What changes.

The Garden Centre homepage before the rebuild

Without it

  • Paying for visits that never reach checkout
  • Guessing which page is the problem
  • More ad spend to make up the gap
The Garden Centre homepage after the rebuild

With it

  • A clear view of where buyers leave
  • Fixes in order, biggest leak first
  • More orders from the visits you already have

Questions people ask

What is conversion optimisation for an online store?

It is the work of turning more of an online store's existing visits into orders. ABECODS does it for Shopify and WooCommerce brands in Qatar and the GCC: tracking first, then product pages, cart, checkout and trust, fixed in order and measured against a baseline.

How do you find where buyers leave?

ABECODS confirms the tracking first, then follows buyers from the landing page to payment and tests the checkout. The biggest drop-off is fixed first.

Do we need a redesign?

Usually not. Fixing the layers that lose the most buyers is often enough. If the platform or theme cannot support what you need, ABECODS tells you after the review.

Can you work on it while our ads are running?

Yes. ABECODS can coordinate with your campaigns, or run them through our performance marketing service, so traffic and fixes are measured together.

How do you measure the result?

Against the baseline recorded at the start: conversion rate, orders and sales, compared over the same length of time.

Which platforms do you work on?

Shopify and WooCommerce online stores.

Paying for visits that do not buy. Fix the journey first.

Tell us about your online store

Four quick questions. We reply with the service that fits, and an honest view on whether we are the right partner.

  • hello@abecods.com
  • +974 520 333 29