Results, with the numbers attached.
Four online brands, the problem each one had, what we did and what changed. Every figure states its basis.
Every case, by stage.
4 case studies

Pretty J, Qatar
From a brand idea to an online store where shoppers try clothes on.
Challenge. A new fashion label with no brand, no online store and supplier photos that looked like everyone else's.
- Products live
- 236
- AI tools on the product page
- 2
Counted on Pretty J's live Shopify online store.
Read the case study
The Garden Centre, Qatar
The same ad budget, now selling nearly seven times as much.
Challenge. Traffic arrived, but fewer than five in every thousand visitors bought.
- Gross sales
- +573%
- Total orders
- +638%
- Conversion rate
- +89%
Six months after launch, compared with the pre-optimisation baseline.
Read the case study
Overdrive Watches, Qatar
$382K of watches in carts. $8.45K bought.
Challenge. Steady ad spend, full carts and very few orders, with no one able to say why.
- Added to carts in two weeks
- $382K
- Bought in the same two weeks
- $8.45K
Cart value is the value of watches added to a cart, not revenue.
Read the case study
Vacheron Constantin at Alfardan, Qatar
A seasonal campaign for Ramadan and Eid.
Challenge. Ramadan is a key selling season, and these watches are bought by booking and reservation only, so awareness had to come first.
- Impressions in 30 days
- 2M+
- Link clicks
- 14,874
Campaign period 10 April to 9 May 2022.
Read the case studyNo case studies at this stage yet.
The same order, every time.
Each case followed the three steps on our homepage.
- Tell us about your online storeYour platform, your numbers and what is not working.
- Get a clear planWhat to fix first, how we measure it and the scope of the work.
- Watch it growWe do the work and report against the agreed baseline.
Real online stores, measured results. Yours could be next.
Want results like these for your online store?
Four quick questions. We reply with what we would fix first, and an honest view on whether we are the right partner.
- hello@abecods.com
- +974 520 333 29




