Built by people who have run online stores.

A founder-led digital marketing agency in Doha, working only with e-commerce brands across Qatar and the GCC.

An online store is one system. The product pages, the ads, the content and the checkout either work together or leak money. ABECODS exists to make them work together.

Abdelrahim Farah, Founder and CEO of ABECODS
Abdelrahim FarahFounder & CEO, ABECODS

We understand what it takes to build and grow an e-commerce business.

Over the past 10 years, I've headed digital marketing departments, led teams of over 18 professionals, and run my own online store. That experience taught me how closely marketing, the online buying experience, and daily operations depend on each other.

I built ABECODS to support our partners across that entire journey. For a new e-commerce business, we start by building the online store. We attract the right customers through paid advertising, improve conversion to turn more visits into purchases, and build systems that bring customers back to buy again.

Social media marketing strengthens the brand's position in the market. Agentic AI and automation improve daily operations and make the shopping experience easier. Together, these capabilities give our partners one accountable team that understands how each part contributes to the business.

From independent marketer to e-commerce growth partner.

  1. 2016

    Independent beginnings

    Started as a freelance digital marketer.

  2. 2019

    Regional reach

    Built a partner base across Qatar and the GCC.

  3. 2021

    Leadership at scale

    Headed digital marketing departments, leading teams of over 18 professionals.

  4. 2024

    ABECODS founded

    Turned years of hands-on experience into an independent agency.

  5. 2025

    Broader capabilities

    Expanded delivery across web development, paid media, social media, and AI solutions.

  6. 2026

    E-commerce focus

    Brought those capabilities together around the complete e-commerce journey.

One accountable team across the complete e-commerce journey.

Agentic AI and automation run behind every stage. AIVA product visuals, VTO virtual try-on, the AI customer service assistant and workflow automation.

Explore AI Solutions

What you can expect from us.

  • Only e-commerceEvery service is built around online stores.
  • One accountable teamOnline store, ads, social and automation under one roof.
  • Numbers before promisesWe look at your numbers before we promise anything.
  • The buying journey before ad spendWe fix the buying journey before adding ad spend.
  • Work in the openShared access, shared reports, shared decisions.
  • Measured on revenueReports tie the work to orders and conversion, weekly and monthly.

Who we work with.

Online stores with a clear goal and the access to pursue it.

  • Online stores on Shopify or WooCommerceIncluding online stores that sell through a native app.
  • Brands selling in Qatar and the GCCWe know the market, the payment methods and how shoppers buy.
  • Owners and marketing managersThe people accountable for revenue and for where the budget goes.
  • Teams that give us access and measure resultsWe need online store and ad account access, and we report against a baseline.

Online brands and businesses we have worked with

ABECODS restructured how we understand our store, not just how it looks. We moved from guessing to having clarity, and the results reflect that.

Mohamed AdilGeneral Manager, The Garden Centre

What happens after you get in touch.

  1. We reviewWe review your answers and your online store.
  2. We replyWe reply within one working day by email or WhatsApp, with the service that fits.
  3. We agree the planIf it is a fit, we agree goals, scope and measures of success before any work starts.

Now you know who we are. Tell us who you are.

Tell us about your online store

Four quick questions. We reply with the service that fits, and an honest view on whether we are the right partner.