A brand built for the feed
Logo, palette, type, packaging and social guidelines, before a single page was designed.
Fashion e-commerce in Qatar
Fashion online stores where shoppers see it on before they buy.
For abaya and modest wear, womenswear, menswear and thobes, kidswear and jewellery brands: we build the online store, make the product photos, run the ads and content, and add try-on to the product page.
- For
- Abaya, modest wear, womenswear, menswear, kids, jewellery
- Services
- Online store, ads, social and AI
- Platforms
- Shopify and WooCommerce
- Live example
- Pretty Jbrand, custom Shopify theme, AIVA and VTO, built by ABECODS
The problem
Beautiful clothes that shoppers cannot picture on themselves.
The problem
Supplier photos and quick phone shots make the collection look like everyone else's.
How it feels
Shoppers hesitate, message to ask how it fits, or order and send it back.
Why it matters
Your collection deserves to be seen the way it looks when it is worn.
How we help
One team for the online store, the photos, the ads and the content.
We work only with online stores, from the first visit to the repeat order.
- Pretty J: brand, custom Shopify theme, AIVA and VTO, built by ABECODS.
- Try-on on the product page, with consent first.
- Ads and content in Arabic and English.
The plan
Three steps to a collection that sells online.
- 1Tell us about your brand
Your collections, where you sell today and what you want next.
- 2We recommend where to start
The online store, the photos, the ads or try-on: one service first, the one that fixes the biggest gap.
- 3We build and launch
You approve every step, and results are reported against the baseline.
What we do for fashion brands
- The online storeShopify or WooCommerce, phone first, with collections by occasion and style and a checkout tested before launch.
- AIVA product photosFront, side and back on-model photos from the photos you have, with one studio look across the collection.
- VTO virtual try-onA Try-On button on the product page, with consent first and a delete button on every result.
- Ads and social contentCampaigns on Meta, Google, TikTok and Snapchat, and monthly content planned around your collections, in Arabic and English.
The path from a Reel to a repeat order.
Five moments where a fashion shopper decides, and what we build into each one.
01
Discover Ads and social
- What happens
- Shoppers meet the collection in a Reel, a story or an ad, in Arabic or English.
- You receive
- Campaigns planned around your collections.
02
Browse Collections
- What happens
- Collections by occasion and style, not only by product type, on an online store built for the phone.
- You receive
- A catalogue that is easy to shop.
03
Picture it AIVA photos
- What happens
- Front, side and back on-model photos for every product, in the same studio look.
- You receive
- Product pages that look like one brand.
04
Try it on VTO
- What happens
- The shopper sees the piece on themselves, on the product page, before paying.
- You receive
- A try-on button where shoppers decide.
05
Buy Checkout and recovery
- What happens
- A checkout tested before launch, with local payments, and reminders by WhatsApp and email for carts left behind.
- You receive
- More of your visits turned into orders.
Live example
Pretty J: a fashion brand, built from the first idea.
Brand, design system, custom Shopify theme, AIVA product photos and VTO virtual try-on, all built by ABECODS and live today.
- Brand identity and guidelines
- Design system
- Custom Shopify theme
- AIVA product visuals
- VTO virtual try-on
One supplier photo, a full product set
AIVA turns a flat supplier photo into on-model front, side and back shots and a product video.
Try it on, on the product page
The shopper uploads a photo and sees the result without leaving the online store.
From the Try-On button to the result.
The journey a Pretty J shopper sees, with consent first and a delete button on the result.
- Consent before any upload
- Try-on privacy notice
- Delete a try-on at any time
- Withdraw consent from the try-on window
01Tap Try-On
02Agree and upload
03See it on
What each kind of fashion brand needs.
The online store and the photos change with what you sell. These are the questions we start from.
| Brand | What shoppers want to see | Where we usually start |
|---|---|---|
| Abaya and modest wear | Fabric, drape and length, from the front, side and back | AIVA product photos and video |
| Womenswear | How it looks on, and what to wear it with | VTO and collections by occasion |
| Menswear and thobes | Fit, fabric and sizing they can trust | Product pages and size guidance |
| Kidswear | Sizes by age, and easy gifting | Collections and a quick checkout |
| Jewellery | Detail, scale and finish | Product photos and trust near the buy button |
| Instagram and WhatsApp boutiques | A simple way to order beyond the chat | Content and ads first, then the online store |
What changes.
Without it
- Supplier photos on every product page
- Shoppers who cannot picture it on
- Ads that send buyers to pages that do not convince
With it
- One studio look across the collection
- Try-on where shoppers decide
- Online store, content and ads working as one
Questions people ask
What does ABECODS do for fashion brands?
ABECODS, a founder-led e-commerce agency in Doha, works with fashion brands in Qatar and the GCC across the whole buying journey. It builds Shopify and WooCommerce online stores, makes on-model product photos with AIVA, adds VTO virtual try-on to the product page, runs performance marketing and plans and produces social content. Pretty J is a live example.
Do you work with Instagram and WhatsApp boutiques?
Yes. Many fashion brands in Qatar sell through Instagram and WhatsApp first. ABECODS can start with your content and ads, and build the online store when you are ready.
Which products does virtual try-on work for?
Clothing worn on the body, such as dresses, tops, bottoms, sets and outerwear. ABECODS checks your catalogue first and tells you which products are a good fit.
Can you photograph our collection without a shoot?
Yes. AIVA turns the photos you already have into front, side and back on-model photos, with video on selected plans, in about five minutes per product. For a hero campaign a real shoot can still be the better choice, and ABECODS will say so.
Do you run ads for fashion brands?
Yes. ABECODS plans and runs campaigns on Meta, Google, TikTok and Snapchat, with creative made for each placement in Arabic and English.
Can we start with one service?
Yes. Many brands start with one service, such as AIVA product photos or the online store, and add the rest later.
Do you only work with brands in Qatar?
ABECODS is based in Doha and works with brands in Qatar and the GCC.
A beautiful collection, shopped like any other. Let shoppers see it on.
Tell us about your fashion brand
Four quick questions. We reply with where we would start for your brand, and an honest view on whether we are the right partner.
- hello@abecods.com
- +974 520 333 29
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