📌 Project Overview

🚀 Industry: Entertainment & Social Activities
📌 Goal: Scale brand visibility, increase engagement, and drive revenue growth.
🔹 Primary Challenge: Low customer retention & high drop-off rates on checkout.
🔹 Core Strategy: Leveraging data-driven insights & precision-targeted marketing.

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📌 Challenges & Constraints

🚨 High competition in the entertainment sector – Needed differentiation through unique brand positioning.
🚨 High cart abandonment rate – Users left before completing bookings.
🚨 Underperforming social ad campaigns – Needed a more refined paid strategy.

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📌 Our Solution – How We Solved It

🔹 Advanced Paid Ads & Retargeting – Implemented audience segmentation, retargeting, and performance testing.
🔹 Conversion Rate Optimization (CRO) – Simplified checkout and improved ad landing pages.
🔹 AI-Driven Personalization – Dynamic retargeting for users who visited but didn’t convert.
🔹 Influencer & UGC Strategy – Collaborated with micro-influencers for credibility and organic reach.

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📊 Key Performance Metrics & Success

Conversion Optimization – 🚀 Increased from 2.1% to 6%
Return on Ad Spend (ROAS) – 📈 Achieved 3x ROAS
Customer Targeting & Reach – 🌍 Expanded reach to 1.4M+ users, 4.8M+ impressions
Revenue Growth – 💰 Increased unit sales by 32%

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