- About ABECODS · Doha, Qatar
We're ABECODS. Your
e-commerce performance partner in the Gulf.
A Doha-based partner for Shopify and WooCommerce brands across the GCC. We give operators the clarity, control, and confidence to grow, and we stand behind every result we deliver.
Years Marketing Leadership
Average Client ROAS
Lower Acquisition Cost
Engagements Delivered Across the GCC
A partner, not a vendor.
We restore control, then step back.
ABECODS is a Doha-based e-commerce performance partner, founded in 2024 by Abdelrahim Farah after nearly a decade leading digital marketing across Qatar and the wider GCC. We work with Shopify and WooCommerce brands getting traffic without the revenue to match.
We began as a generalist agency and narrowed on purpose. The market does not need another broad digital services provider. It needs a partner that gives leaders a store they can understand, explain, and stand behind, instead of more activity to answer for.
So we brought commerce, code, and growth under one accountable team. The same people who read your data build the fix and answer for the outcome. No hand-offs. No distance between the diagnosis and the work.
That is what ABECODS is built to do: replace guesswork with clarity, pressure with confidence. The name says the order plainly: diagnose, build, deliver.
A message from our founder.
ABECODS is led from the front: over a decade of performance marketing across Qatar and the GCC, from independent consulting to directing an 18-person marketing department.
Abdelrahim Farah
Founder & Head of Growth
“When performance stalls, the scrutiny rarely falls on the platform or the agency. It falls on the person who approved the spend.”
I built ABECODS because I spent over a decade watching capable teams carry that pressure without the one thing that resolves it: clarity on what is actually driving their revenue. We are not here to add more activity. We are here to give you a performance system you can understand, explain, and defend.
If we are the right fit, we will prove it. If we are not, we will tell you plainly. That is the relationship we want with every brand we take on.
Career track record, prior to founding ABECODS
Over a decade leading digital marketing across Qatar and the GCC, progressing from independent consulting to directing an 18-person marketing department with monthly media budgets of QAR 200K to 500K.
Breadth: campaigns delivered across e-commerce, hospitality, finance, F&B, healthcare, and professional services throughout the GCC.
Scale: 65,000+ qualified leads generated in a single campaign; 300%+ ROAS across high-budget accounts, with selected campaigns reaching 1,800% ROI.
Efficiency: customer acquisition costs reduced by 45%; organic traffic and booking conversions lifted 40% through SEO and content strategy.
Systems: AI-powered automation across n8n, Make, and HubSpot for lead qualification, CRM, and creative production.
Career track record, prior to founding ABECODS
PRCA MENA Awards 2024: contributed to Best Campaign in Finance & Insurance.
PRCA Digital Awards 2023 and MENA Digital Awards 2023: recognised for campaign strategy and measurable impact.
200%+ sales growth delivered for e-commerce clients through digital transformation and store optimisation.
Recognition follows the work, not the other way around. The results our clients see are the credential that matters most.
Our mission and vision.
Two statements that decide what we build, who we serve, and what we will put our name on.
We diagnose root constraints and build disciplined performance systems that establish structural control.
We locate what actually limits a store’s revenue, remove it, and hand back systems your team can understand, run, and build on. Structure first, then scale.
- Commerce
- Code
- Growth
We aspire to make structural coherence the defining standard of e-commerce performance in the Gulf.
A market where growth decisions rest on evidence and commercial logic that holds up under scrutiny. We hold our own work to that standard first, and we intend to make it the norm.
- Qatar
- The GCC
- Beyond
From Reactive Survival to Strategic Command.
- Pressure to fix visible failures
- Fear of internal judgment
- Reactive, tactical decisions
- Loss of control over outcomes
- Strategy feels risky and slow
- Relief from uncertainty
- Confidence in defending decisions
- Governed cause-and-effect logic
- Ownership of the system
- Defensible performance
Five Values We Operate By.
These are operating standards that decide what work we accept, how we run it, and what we consider a real result.
Disciplined Objectivity
We let evidence and traceable logic decide, never intuition or comfortable jargon.
Courageous Integrity
We protect structural integrity, even when pressure demands compromise.
Operational Reliability
We deliver predictably, the constant in client chaos.
Clarity
We make thinking visible, so strategy withstands executive scrutiny.
Partner Empowerment
We transfer structural control to strengthen the leader’s authority.
Our Approach:
Diagnose, Then Build.
Diagnosis is not who we are, it is how we work. Whether it is a storefront, a build, or a growth program, we read the system before we change it. We never skip to the fix.
OBSERVE
We read the whole system: behaviour, data, and the gaps between them.
LOCATE
We isolate the one constraint the symptoms keep pointing back to.
PRESCRIBE
We prescribe a focused fix for the cause: documented, reasoned, defensible.
MEASURE
We prove the outcome moved. Accountable to the result, not the effort.
Three Capabilities Under One Accountable Team.
Most agencies hand you off between specialists. We keep commerce, code, and growth under one roof so the plan and the work never lose each other.
Commerce
Shopify and WooCommerce performance. Storefronts that convert, funnels read end to end, and revenue recovered from where it was quietly leaking.
- Storefronts
- CRO
- Funnels
Code
The engineering behind a store that actually works: custom builds, integrations, and automation that remove friction instead of hiding it.
- Builds
- Integrations
- Workflow Automation
Growth
Performance marketing, CRM workflows, and AI-powered systems built to scale acquisition and conversion. We measure against ROI and CAC reduction, never just impressions.
- Performance Marketing & PPC
- AI Automation
Brands That Trust Us With Performance.
From banks and government entities to hotels, hospitals, and e-commerce brands: work delivered by our team across Qatar and the GCC.
Engagements led by our team across agency and client-side roles, Qatar and the GCC.
Results We Can Show You.
Every engagement is measured against a pre-engagement baseline. No templated packages, no manufactured numbers. Here is a sample of what the work produces.
- Garden.qa
- Shopify
- Qatar
The Garden Centre
A store with traffic but a 0.42% conversion rate. We located the leak before checkout, corrected the homepage, product pages, and navigation. Conversions nearly doubled within six months. No extra ad spend, no redesign.
- Overdrive Watches
- Luxury
- Doha
Overdrive Watches
A premium German watch brand spending on ads without return. We rebuilt tracking, uncovered a payment gateway silently blocking sales, and restructured campaigns to deliver a 7.23x blended return on ad spend.
Conversion Lift
Cart Abandonment
ROAS Recovered
What Clients Say.
ABECODS restructured how we understand our store, not just how it looks. The process identified what was actually holding back performance and every change was tracked and documented. We moved from guessing to having clarity, and the results reflect that. We continue to work with them because the relationship is built on outcomes.
Mohamed Adil
ABECODS brought clarity, structure, and results to our digital marketing. For the first time, our online store was generating real sales, not just traffic. The results spoke for themselves.
Hossam
We Don't Take Every Engagement.
We work with businesses ready to act on what a diagnosis reveals, not those looking for activity to point to. If the fit isn’t right, we say so.
Ready to act on what the diagnosis reveals
Want the cause found, not activity to point to
Looking for vanity metrics and busywork
Unwilling to change what the evidence shows
Let's Find Your Next Level of Performance.
Start with a clear read on where your store stands and which first step fits. We assess fit honestly, without pressure, and respond within one business day.