πŸ“Œ Project Overview

πŸš€ Industry: Entertainment & Social Activities
πŸ“Œ Goal: Scale brand visibility, increase engagement, and drive revenue growth.
πŸ”Ή Primary Challenge: Low customer retention & high drop-off rates on checkout.
πŸ”Ή Core Strategy: Leveraging data-driven insights & precision-targeted marketing.

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πŸ“Œ Challenges & Constraints

🚨 High competition in the entertainment sector – Needed differentiation through unique brand positioning.
🚨 High cart abandonment rate – Users left before completing bookings.
🚨 Underperforming social ad campaigns – Needed a more refined paid strategy.

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πŸ“Œ Our Solution – How We Solved It

πŸ”Ή Advanced Paid Ads & Retargeting – Implemented audience segmentation, retargeting, and performance testing.
πŸ”Ή Conversion Rate Optimization (CRO) – Simplified checkout and improved ad landing pages.
πŸ”Ή AI-Driven Personalization – Dynamic retargeting for users who visited but didn’t convert.
πŸ”Ή Influencer & UGC Strategy – Collaborated with micro-influencers for credibility and organic reach.

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πŸ“Š Key Performance Metrics & Success

βœ… Conversion Optimization – πŸš€ Increased from 2.1% to 6%
βœ… Return on Ad Spend (ROAS) – πŸ“ˆ Achieved 3x ROAS
βœ… Customer Targeting & Reach – 🌍 Expanded reach to 1.4M+ users, 4.8M+ impressions
βœ… Revenue Growth – πŸ’° Increased unit sales by 32%

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