Client Overview
Battle Zone Qatar
is a leading indoor paintball arena based in Doha, offering immersive gaming experiences for events, team-building, and leisure. Their audience ranges from adrenaline-seeking youth and school groups to corporate teams looking for active bonding experiences. Despite having a high-quality physical experience, they lacked digital visibility and struggled to fill booking slots consistently. That changed when ABECODS took over their social media marketing and social media ads strategy in the highly competitive Qatar entertainment industry.
Challenge
Before partnering with ABECODS in January 2024, Battle Zone faced several core issues:
- Minimal digital footprint with under 40 Facebook followers and under 60 Instagram followers
- Poor engagement and no structured social media marketing or ad strategy
- Low booking conversion rates and unclear sales funnel
- No effective targeting, messaging, or data-backed campaign planning
📉 Pre-campaign reach was under 1K/month, and bookings were often below 30/month.
ABECODS Strategy: Building from Scratch with Full-Funnel Precision
Strategic Map: The Battle Plan
- Social Profiles: Rebuilt with optimized branding across IG, FB, TikTok
- Paid Ads: Persona-based segments, A/B tested creatives & copy
- Content: Daily reels, influencers, user-generated media
- Conversion: WhatsApp-first funnel with localized Arabic CTA ads
1. Digital Infrastructure Overhaul
- Created and optimized social profiles across Instagram, Facebook, TikTok, and Google Business
- Introduced a bold, consistent brand identity with high-conversion visuals tailored for the Qatar entertainment space
- Structured the marketing funnel to move audiences from awareness to booking via WhatsApp
2. Content & Community Engagement
- Launched regular, high-engagement content including Reels, UGC, team game clips, and influencer collabs
- Prioritized video storytelling and local trend alignment (e.g., Ramadan, school holidays)
- Utilized storytelling and emotional pull to build community engagement and drive interest in paintball events
Watch our videos we have created for Battle Zone Qatar
3. Paid Media Execution
- Ran segmented social media ads campaigns across Meta, TikTok, and Google focusing on Awareness, Consideration, and Conversion
- A/B tested hooks, creatives, formats, and CTAs
- WhatsApp Ads emerged as the top-performing channel and received budget prioritization
4. Data-Driven Optimization
- Weekly performance monitoring and creative refresh cycles
- ROAS tracking and funnel adjustment based on platform behavior
- Integrated CRM and Google Business for lead quality tracking
Results: A 15-Month Growth & Revenue Acceleration Journey (Segmented by Quarter)
Cumulative Impact:
- Grew social media followers by +13,763 through effective social media marketing
- Generated over 8,203 WhatsApp leads via performance-optimized social media ads
- Delivered 1,185 direct bookings to the paintball arena
- Increased monthly revenue by over +250%
- Achieved a peak ROAS of 26X with hyper-targeted WhatsApp campaigns
Highlights & Takeaways
- ✅ WhatsApp conversion ads proved to be the most cost-effective and high-converting channel
- 📹 TikTok and Reels drove top-of-funnel reach, especially with influencer collabs
- 📍 Google Business optimization led to hundreds of additional calls per month
- 🎯 Local targeting + Arabic creative outperformed generic ads in both CTR and bookings
- 📊 Revenue climbed steadily despite seasonal dips, proving the sustainability of the strategy
